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Inbound Marketing & Sales Development Inspiration

Manufacturing Content Marketing: Repurposing Old Content

Posted September 9, 2020
4 minute read
Manufacturing marketers often have access to a plethora of existing content, and there can be huge benefits to mining that content for marketing purposes. Whether it's a PDF or engineering rendering, sales brochures or other product information, this content can be repurposed, so it shows up in search results and helps your ideal client find your content and company easier.
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Topics Content marketing, Manufacturing Marketing

Industrial Marketing Techniques: Online Lead Generation for Manufacturers

Posted September 4, 2020
3 minute read
Industrial companies like manufacturers are becoming more invested in digital advertising and content marketing to drive traffic to their website. Along with that focus on generating website traffic should come strategies for connecting with qualified traffic—capturing visitors' information so that you can start to build a relationship with them. By collecting details like your visitor’s name, email address, and the company they work for, you can input this information into your CRM, monitor their interactions, and follow up much more effectively.
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Topics Lead generation, Manufacturing Marketing

Virtual Selling for Manufacturers

Posted August 28, 2020
3 minute read
Manufacturers continue to be impacted by the restrictions imposed due to the COVID-19 pandemic. With travel remaining limited and trade shows on pause, the manufacturing industry is quickly adapting to a world where most closed deals happen without ever having a face-to-face meeting.
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Topics Sales, Manufacturing Marketing

Some of the Best Marketing Strategies for Manufacturers That We've Seen

Posted August 20, 2020
5 minute read
Manufacturing companies are getting innovative with their marketing. Whether it's paid advertising or content marketing, the options are endless. The opportunities are vast, so taking advantage of the various marketing strategies to increase visibility, connect with the audience, and establish expertise is a sound business strategy.
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Topics Manufacturing Marketing

How Much Should Manufacturers Spend on Advertising?

Posted August 14, 2020
4 minute read
It’s no secret that advertising is a great way to grow a business. Since the 16th century, people have utilized newspapers, print magazines, and other channels to capture attention and raise awareness about their products or services.
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Topics Digital advertising, Manufacturing Marketing

How Digital Marketing Can Make Your Trade Show Visits More Successful

Posted August 7, 2020
4 minute read
2020 has thrown a wrench into the marketing plans for manufacturers around the country. An industry that heavily relies on trade shows and trade associations to network with other businesses and market their products has been disrupted due to limitations on travel and in-person events. Although there is still uncertainty surrounding trade shows for this fall, we expect them to return in some capacity in the future. And there are several ways that you can use digital marketing tactics to make those long-anticipated visits even more fruitful.
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Topics Digital advertising, Marketing Automation, Manufacturing Marketing

How Much Does It Cost to Hire a Manufacturing Marketing Agency?

Posted July 24, 2020
6 minute read
Right now, manufacturers around the world are partnering with marketing agencies to help develop strategies that will fuel their growth and generate more revenue. These partnerships are initiated because marketing agencies offer a cost-efficient, one-stop-shop for many of the marketing services that a manufacturer needs to succeed in the long-term.
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Topics Marketing budgets, Manufacturing Marketing

8 Lead Capture Ideas for Manufacturers

Posted July 17, 2020
6 minute read
Some of the traditional methods of lead generation for manufacturers, such as scanning through long lists of potential contacts or relying heavily on trade shows, are now falling by the wayside. This has opened the door for new, creative ways for manufacturers to capture leads digitally. Not only will these tactics encourage engagement from your buyers, they will also help you collect valuable information and easily track where a prospect is along the buyer’s journey. When used in combination with marketing automation software, you can develop a consistent framework to efficiently follow-up with leads and nurture them into customers.
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Topics Manufacturing Marketing

Tools For A Successful Manufacturer Digital Marketing And Sales Strategy

Posted July 10, 2020
6 minute read
With the cancellation of trade shows and travel, the typical marketing strategies for manufacturing companies are rapidly adjusting to more digital platforms. Heading into 2020, digital marketing was already a sound strategy that produced impressive results for manufacturers, but is even more critical now as more consumers are researching and making buying decisions online more than ever. By diversifying your sales and marketing approach, you're able to reach more of your ideal customers.
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Topics Manufacturing Marketing

How Manufacturers Can Target Their Audience on LinkedIn

Posted July 1, 2020
3 minute read
When considering marketing efforts for your manufacturing business, LinkedIn likely doesn’t sit at the top of your priority list. But, now might be the time to consider it as a contender. LinkedIn has evolved to much more than a job searching platform, and it can be very effective in targeting your ideal audience. The advertising features allow you to narrowly target your audience using various strategies that can lead to a strong ROI for your business.
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Topics Advertising, Manufacturing Marketing