Inbound Marketing & Sales Development Inspiration

LinkedIn Matched Audiences: New Targeting Options for B2B Advertising [FB Live]

Posted May 26, 2017
1 minute read
Historically, LinkedIn advertising has lagged behind other digital ad platforms, like Facebook and Google, in terms of targeting capabilities. For that reason, we haven't recommended investing a lot of ad dollars or time in the social network. Until now. As of April 2017, LinkedIn is right back in the mix for B2B advertising. New targeting options offer some exciting opportunities to really narrow in on an audience and reach them with just the right message.  
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Topics Digital advertising, Social Media, Display Advertising, Digital Marketing, LinkedIn

Social Tech: A 12 Step Program

Posted March 26, 2011
4 minute read
While social media is still as popular a networking concept as ever, social technologies have developed as a broader approach to leveraging your network for maximum effect. Networking is no longer just about handing out business cards at a work function or tweeting about your daily activities, it’s much more these days. After studying the marketplace and taking inventory of the many online social tools and trends that have emerged recently, we developed a comprehensive process for integrating social technologies into your operation to enhance revenue and dominate your market.
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Topics Twitter, Facebook, Social Technologies, Social Media, LinkedIn