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Inbound Marketing & Sales Development Inspiration

What Is A Good Marketing ROI?

Chris Leone Chris Leone Posted October 14, 2019 7 minute read

Originally published September 2016. Updated Jan 2019 with lifetime value example.

When you spend $1 on marketing, how much should you expect in return?

That's what we'll answer in this post. 

..

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Topics: ROI, Online Marketing, Digital Marketing

How Much Should You Budget For Marketing In 2019?

Chris Leone Chris Leone Posted June 2, 2019 12 minute read

We regularly update the following post with the latest information pertaining to Digital Marketing Budgets.

Last update: June 2019

This article provides information that can guide you about how to..

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Topics: Marketing budgets, Advertising, Internet Marketing, Inbound Marketing, Online Marketing, Marketing Automation, Social Media, Display Advertising, Digital Marketing

How to Measure Credit Union Digital Marketing Performance

Phil Woods Phil Woods Posted January 25, 2018 5 minute read

One challenge we regularly hear from credit union marketers is how to measure digital marketing performance. In fact, it was the highest ranked pain point in our credit union marketing survey...

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Topics: Internet Marketing, Inbound Marketing, Online Marketing, Digital Marketing, Credit Union Marketing

6 Easy Credit Union Marketing Strategies To Boost Results Online

Neal Lappe Neal Lappe Posted August 5, 2016 4 minute read

A report came out recently about how small & medium-sized businesses (SMBs) intended to invest their digital marketing dollars in the coming year. When asked which marketing channel they intend to..

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Topics: Internet Marketing, Inbound Marketing, Online Marketing, Digital Marketing, Credit Union Marketing

Create a selling machine - combining inbound & outbound marketing

Neal Lappe Neal Lappe Posted October 24, 2015 5 minute read

If you are looking to fill your pipeline with qualified sales prospects in a predictable, repeatable way, you need to read this post. While inbound marketing and lead nurturing using marketing..

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Topics: Sales, Selling Skills, Inbound Marketing, Online Marketing, Outbound marketing, Sales Training

Top Metrics for Online Paid Ad Campaigns

Administrator Administrator Posted October 9, 2015 5 minute read

Metrics Drive Decisions

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Topics: Advertising, Google Adwords, Pay Per Click, Google Analytics, Web Analytics, Online Marketing, Display Advertising, Digital Marketing, Conversion Rate Optimization

The fascinating ways Richmonders use the internet and other media resources

Neal Lappe Neal Lappe Posted September 5, 2015 2 minute read

Earlier this year WebStrategies conducted proprietary research focused around how consumers living in the Richmond, VA area interact with the internet and how they shop for products and services...

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Topics: Advertising, Internet Marketing, Online Marketing, Digital Marketing

How To Track Your Online Competitors

Chris Leone Chris Leone Posted July 10, 2015 4 minute read

Monitoring your competition can be either constructive or counter-productive, depending on how you approach it.

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Topics: Inbound Marketing, Online Marketing, Digital Marketing

Get better marketing results by reverse engineering your customers

Neal Lappe Neal Lappe Posted May 30, 2015 3 minute read

Over the last 11 years in the marketing space, we've identified two over-arching reasons why some marketing plans don't work. The first is a failure to adequately measure the lead and lag metrics..

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Topics: Content marketing, Internet Marketing, Inbound Marketing, Online Marketing, Digital Marketing

How does central VA use the internet?

Neal Lappe Neal Lappe Posted May 29, 2015 1 minute read

Hey Central VA - we love our city and we're a creative, talented and unique group of people - don't you think? And, we're into technology - we embrace the internet and the digital world. Now, you..

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Topics: Internet Marketing, Inbound Marketing, Online Marketing, Digital Marketing

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