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How Much Should Credit Unions Budget For Marketing?

Phil Woods Phil Woods Posted November 29, 2017

We regularly update this article with the latest information pertaining to Digital Marketing Budgets for Credit Unions.

Last update: November 2017

We’ve written extensively about online marketing..

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Topics: Internet Marketing, Inbound Marketing, Online Marketing, Digital Marketing, Credit Union Marketing

How Much Should You Budget For Marketing In 2018?

Chris Leone Chris Leone Posted October 31, 2017

We regularly update the following post with the latest information pertaining to Digital Marketing Budgets.

Last update: October 2017

This article provides information that can guide you about how..

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Topics: Advertising, Internet Marketing, Inbound Marketing, Online Marketing, Marketing Automation, Social Media, Display Advertising, Digital Marketing

What Is A Good Marketing ROI?

Chris Leone Chris Leone Posted September 9, 2016

When you spend $1 on marketing, how much should you expect in return?

That's what we'll answer in this post. 

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When someone asks you, “is your marketing working,” what do you think they’re..

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Topics: ROI, Online Marketing, Digital Marketing

How to Measure Credit Union Digital Marketing Performance

Phil Woods Phil Woods Posted August 13, 2016

One challenge we regularly hear from credit union marketers is how to measure digital marketing performance. Heavy workload, lofty goals, low budgets, small staff and limited digital experience..

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Topics: Internet Marketing, Inbound Marketing, Online Marketing, Digital Marketing, Credit Union Marketing

6 Easy Credit Union Marketing Strategies To Boost Results Online

Neal Lappe Neal Lappe Posted August 5, 2016

A report came out recently about how small & medium-sized businesses (SMBs) intended to invest their digital marketing dollars in the coming year. When asked which marketing channel they intend to..

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Topics: Internet Marketing, Inbound Marketing, Online Marketing, Digital Marketing, Credit Union Marketing

Create a selling machine - combining inbound & outbound marketing

Neal Lappe Neal Lappe Posted October 24, 2015

If you are looking to fill your pipeline with qualified sales prospects in a predictable, repeatable way, you need to read this post. While inbound marketing and lead nurturing using marketing..

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Topics: Sales, Selling Skills, Inbound Marketing, Online Marketing, Outbound marketing, Sales Training

Top Metrics for Online Paid Ad Campaigns

Administrator Administrator Posted October 9, 2015

Metrics Drive Decisions

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Topics: Advertising, Google Adwords, Pay Per Click, Google Analytics, Web Analytics, Online Marketing, Display Advertising, Digital Marketing, Conversion Rate Optimization

The fascinating ways Richmonders use the internet and other media resources

Neal Lappe Neal Lappe Posted September 5, 2015

Earlier this year WebStrategies conducted proprietary research focused around how consumers living in the Richmond, VA area interact with the internet and how they shop for products and services...

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Topics: Advertising, Internet Marketing, Online Marketing, Digital Marketing

How To Track Your Online Competitors

Chris Leone Chris Leone Posted July 10, 2015

Monitoring your competition can be either constructive or counter-productive, depending on how you approach it.

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Topics: Inbound Marketing, Online Marketing, Digital Marketing

Get better marketing results by reverse engineering your customers

Neal Lappe Neal Lappe Posted May 30, 2015

Over the last 11 years in the marketing space, we've identified two over-arching reasons why some marketing plans don't work. The first is a failure to adequately measure the lead and lag metrics..

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Topics: Content marketing, Internet Marketing, Inbound Marketing, Online Marketing, Digital Marketing

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