Inbound Marketing & Sales Development Inspiration

How Much Should You Budget For Marketing In 2021?

Posted November 18, 2020
13 minute read
We regularly update the following post with the latest information pertaining to Digital Marketing Budgets. Last update: November 2020 (note: this information has been updated to include adjustments resulting from the COVID-19 pandemic, but further changes could be needed as the long-term impact become more clear.) This article provides information that can guide you about how to budget for marketing and where to invest your marketing dollars. Included in this article are:
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Topics Marketing budgets, Advertising, Internet Marketing, Inbound Marketing, Online Marketing, Marketing Automation, Social Media, Display Advertising, Digital Marketing

What Is A Good Marketing ROI?

Posted October 14, 2019
7 minute read
Originally published September 2016. Updated Jan 2019 with lifetime value example. When you spend $1 on marketing, how much should you expect in return? That's what we'll answer in this post.  ///// When someone asks you, “is your marketing working,” what do you think they’re really asking? Are they asking if it’s generating awareness, generating foot traffic, or generating sales?
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Topics ROI, Online Marketing, Digital Marketing

How to Measure Credit Union Digital Marketing Performance

Posted January 25, 2018
5 minute read
One challenge we regularly hear from credit union marketers is how to measure digital marketing performance. In fact, it was the highest ranked pain point in our credit union marketing survey. Heavy workload, lofty goals, low budgets, small staff and limited digital experience exacerbate this challenge. 
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Topics Internet Marketing, Inbound Marketing, Online Marketing, Digital Marketing, Credit Union Marketing

6 Easy Credit Union Marketing Strategies To Boost Results Online

Posted August 5, 2016
4 minute read
A report came out recently about how small & medium-sized businesses (SMBs) intended to invest their digital marketing dollars in the coming year. When asked which marketing channel they intend to increase investments, 49% said their websites.
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Topics Internet Marketing, Inbound Marketing, Online Marketing, Digital Marketing, Credit Union Marketing

Create a selling machine - combining inbound & outbound marketing

Posted October 24, 2015
5 minute read
If you are looking to fill your pipeline with qualified sales prospects in a predictable, repeatable way, you need to read this post. While inbound marketing and lead nurturing using marketing automation platforms like Hubspot have proven very effective and many of our clients are seeing remarkable results, if you’re in sales and have quotas to hit, you need to consider investing some time and money into outbound marketing. The combination of a good, persona-based inbound and outbound marketing program can create a powerful "selling machine".
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Topics Sales, Selling Skills, Inbound Marketing, Online Marketing, Outbound marketing, Sales Training

Top Metrics for Online Paid Ad Campaigns

Posted October 9, 2015
5 minute read
Metrics Drive Decisions
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Topics Advertising, Google Adwords, Pay Per Click, Google Analytics, Web Analytics, Online Marketing, Display Advertising, Digital Marketing, Conversion Rate Optimization

The fascinating ways Richmonders use the internet and other media resources

Posted September 5, 2015
2 minute read
Earlier this year WebStrategies conducted proprietary research focused around how consumers living in the Richmond, VA area interact with the internet and how they shop for products and services. The purpose of the survey was to gain a deeper understanding of how consumers use various media resources when they are shopping for products and services, and share this information with the local business community so they can better serve their customers.
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Topics Advertising, Internet Marketing, Online Marketing, Digital Marketing

How To Track Your Online Competitors

Posted July 10, 2015
4 minute read
Monitoring your competition can be either constructive or counter-productive, depending on how you approach it.
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Topics Inbound Marketing, Online Marketing, Digital Marketing

Get better marketing results by reverse engineering your customers

Posted May 30, 2015
3 minute read
Over the last 11 years in the marketing space, we've identified two over-arching reasons why some marketing plans don't work. The first is a failure to adequately measure the lead and lag metrics of a campaign. The lead metrics are those actions that might ultimately lead to a qualified prospect or a sale. The lag metrics are the bottom line - leads generated, sales made, email signups, etc. You get the idea. The second reason is a failure to understand what is important to the customer. Think about it - how can you effectively communicate and motivate a buyer to consider you if you don't know what's important to him/her.
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Topics Content marketing, Internet Marketing, Inbound Marketing, Online Marketing, Digital Marketing

How does central VA use the internet?

Posted May 29, 2015
1 minute read
Hey Central VA - we love our city and we're a creative, talented and unique group of people - don't you think? And, we're into technology - we embrace the internet and the digital world. Now, you can be part of a study that will help us all get more from the internet.
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Topics Internet Marketing, Inbound Marketing, Online Marketing, Digital Marketing