Inbound Marketing & Sales Development Inspiration

Digital Advertising: Relevance versus Intent

Posted February 20, 2017
4 minute read
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Topics Facebook, Digital advertising

Digital Spend to Surpass TV Spend in 2017, by 36% in 2020

Posted March 16, 2016
2 minute read
At a recent speaking event, I posed a question to the audience. I asked, “who here watches TV on their own time, like on Hulu or Netflix, as opposed to watching live TV on cable.”
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Topics Digital advertising, Reporting, Digital Marketing, Data

Instagram Advertising Coming Soon

Posted June 10, 2015
1 minute read
Instagram, the popular photo sharing network acquired by Facebook in 2012, has announced plans to open its feed to advertisers by winter 2015!
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Topics Advertising, Digital advertising, Social Media

Should I Use Facebook or Google Advertising?

Posted October 25, 2013
3 minute read
I’m often asked how Google and Facebook compare to one another as advertising platforms. The answer comes down to who your audience is, and how and when you need to reach them.
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Topics Advertising, Facebook, Digital advertising, Pay Per Click