Inbound Marketing & Sales Development Inspiration

Will Apple's iAd Be Successful?

Posted April 13, 2010
4 minute read
As the world becomes more mobile, tech companies are finding ways to shift their technology, software, and revenue platforms. Apple continues to take on Google following Google’s jump into the smartphone market with the Android operating system and Nexus One hardware. Following Google's recent purchase of the mobile advertising platform AdMob (which is still waiting approval by FTC), Apple had to develop its own mobile advertising platform to exist within their mobile application marketplace. Enter: iAd
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Topics Advertising, Mobile

Simple Tips For Measuring Print Advertising

Posted February 11, 2010
1 minute read
In these lean times advertisers must ensure they get a good return on every advertising dollar spent. Print advertising is often the most difficult to evaluate impact but with a little thought, it becomes easy, especially if you are using your website the way you should.
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Topics Advertising, Google Analytics, Web Analytics

The Maturity of the Tail

Posted January 20, 2010
2 minute read
Years ago, the internet was kind of this untapped void that we were all excited about. As industry, business, and culture have absorbed more and more of the internet into our daily life and processes, we have a better sense of what the internet might be able to do for us.
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Topics Advertising, Search engines, Local SEO

Risk Tolerance: Proven Vs. Accountable Advertising

Posted December 7, 2009
1 minute read
Does not being able to measure your ROI for a given investment make other, more accountable advertising options the smarter choice? You would think so, but there is a reason why businesses have been investing in traditional methods of advertising for decades (and still do). Maybe it’s because it was the only thing available years ago, but in today’s world understanding your own personal tolerance for risk is the greater issue.
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Topics Advertising, Web Analytics