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Inbound Marketing & Sales Development Inspiration

Security Marketing Case Study: Generating Website Leads

Posted September 22, 2016
3 minute read
When an alarm company in Southern Illinois approached us about generating leads via the internet, we immediately knew the project was going to be a fun step outside our comfort zone. We’re just a bunch of East Coast city dwellers. How does one reach a rural and largely agricultural community? Are they even online?
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Topics Digital Marketing, Lead generation, Security Company Marketing

Security Products Marketing: Competing with Cable Companies

Posted September 1, 2016
3 minute read
If you own a small to mid-size alarm company, you’ve probably noticed that competition is coming from more than just other security companies these days. Aside from competing with the big security corporations, DIY, and other dealerships, alarm companies have to contend with cable, phone and internet service providers offering security and home automation solutions.
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Topics Security Company Marketing

Security Marketing Case Study: Results for an Alarm Company

Posted January 14, 2016
2 minute read
Security Marketing Case Study Marketing Problem: We started working with a home and commercial security company (securityalarm.com) in the mid-west in February 2014. They had a dated logo, an older outdated website that generated very little business, and little to no social media presence. They did very limited digital marketing other than running some Google pay-per-click ads where they were spending over $2,000 a month without consistent conversions.
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Topics Digital Marketing, Case Studies, Security Company Marketing

Driving More Traffic to Your Security Company Website

Posted June 2, 2015
4 minute read
When it comes to marketing any home services product, it’s important to keep the end goal in mind. Whether you’re talking about a plumbing company, HVAC, Security Company or any other home services business, recurring revenue from annual inspections, regular service and upgrades allow steady growth over time, but almost all live or die by the flow of new customers.
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Topics Security Company Marketing