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Inbound Marketing & Sales Development Inspiration

What Is A Good Cost-Per-Click (CPC)?

Chris Leone Chris Leone Posted May 24, 2016

Social media and search platforms are changing the advertising game. In 2016, one-third of all advertising spend will go towards digital channels, and with over 80% of all digital marketing..

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Topics: ppc

Planning For Holiday PPC Success

Administrator Administrator Posted September 24, 2014

The holidays are right around the corner and if you haven’t already done so now is the time to plan for PPC success.

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Topics: Holiday Season, Advertising, ppc, Pay Per Click, eCommerce, Paid Search

Five Of The Biggest Challenges Facing Online Marketing

Chris Leone Chris Leone Posted January 30, 2014

We often hear from clients that the online marketing world is tough to navigate. They rely on us to provide guidance and clarity so they can make the best decisions for their business.

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Topics: Attribution, ppc, Analytics, utility marketing, SEO, process, Social Media, Digital Marketing

Exercise In Establishing An Effective Online Marketing Campaign

Chris Leone Chris Leone Posted November 13, 2010

Studies have shown that those who write down their goals are more likely to achieve them. Maybe it's because something written down will nag at you more - keeping it top of mind. But also likely..

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Topics: ppc, Web tools, SEO, online effectiveness, Web Design, Web Analytics

5 Simple Ways To Measure Offline Campaigns Online

Chris Leone Chris Leone Posted October 16, 2010

Online marketing is our area of focus and when given a limited marketing budget, online is where we'd choose to spend it. But that's not to say offline/traditional advertising campaigns are obsolete..

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Topics: offline, ppc, Web Analytics, Offline Tracking, Paid Search

Data-Driven PPC Whitepaper Available For Download

Chris Leone Chris Leone Posted June 24, 2010

After some long nights and busy weekends behind the computer, Neal and I are happy to bring you our latest whitepaper:

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Topics: ppc, Analytics, Search engines, Pay Per Click, Mobile, Web Analytics, Data

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