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Having led the development of hundreds of websites, landing pages, online display ads and the like, I always find the challenge between creativity and achieving conversions to be one of the most critical elements to online success. After all, finding the optimal balance between creativity and good usability is what separates “the men from the boys” when it comes to effective web design and development. We experienced a recent example of this and here’s the story.

Whether your business sells to consumers or other businesses, Twitter represents a real marketing opportunity. This amazing communications platform has grown from non-existence to 125 million users in about 3 years. Many people have experienced the “dribble” of Twitter and there’s even a TV commercial that pokes fun at the senseless things people say on some of the popular social media platforms. Others however, have found marketing success using Twitter – but you have to have the right expectations and something meaningful to offer.

Forrester Research recently published an article about the growth of web analytics stating that 74% of websites have some type of web analytics software installed on them. However, they also reported that (only!) slightly more than half of websites have customized their analytics software to track specific activities. This indicates a significant opportunity for many firms to improve their online marketing success.

You know - it's all the rage...everyone is talking about social media. Everyone is getting caught up in social media - and I don't blame them because social media is bringing the world closer together. I can't tell you how many people have told me stories about how a long lost friend or school mate found them on Facebook or LinkedIn and now they are resurrecting their relationship. That's all good!

Here are 7 tips small business owners can consider when working on search engine optimization (seo) for their websites.

We go to great lengths to provide products that fulfill the needs of our clients, meeting with them to understand their business models and needs before we even propose building a website or providing other Internet Marketing solutions. In fact, we won't propose something unless we truly believe it will benefit their business. Over the years, this has resulted in a high degree of client loyalty and a large proportion of new business generated through referrals.