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Blog

Inbound Marketing & Sales Development Inspiration

Caroline Stutts

Recent Posts

Are you expecting long-term results from short-term tactics?

Posted November 3, 2015
3 minute read
There are certain digital marketing tactics that are ideal for generating quick, website traffic growth in the short-term, and certain tactics that will allow you to achieve more sustained, long-term results. Depending on your goals, both short-term and long-term digital marketing tactics can play a valuable role in your larger digital strategy. Below we discuss the advantages of each, as well as how they can be beneficial in developing your overall marketing strategy.
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Topics Content marketing, Pay Per Click

Onsite Local SEO For Multi-Location Businesses

Posted July 30, 2015
2 minute read
Local SEO has two main parts: Onsite and offsite. If you own a multi-location business, the opportunity for local SEO is great, and onsite optimization is very straightforward. The first step to improving local SEO is providing your site visitors with useful, unique information about each of your locations. The second step involves making sure to include a few technical details. Below are best practices for completing both:
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Topics Local SEO

Local Business Orders & Appointments Now Available Through Google My Business

Posted May 20, 2015
2 minute read
Local business orders & appointments such as food delivery, dinner reservations, and booking service appointments can now all be made via a business’ Google My Business page.
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Topics Local SEO

Facebook Like Box Plugin Expiring June 23rd, 2015

Posted May 11, 2015
2 minute read
Facebook has recently announced that there are important changes coming for their social plugins, most notably the Like Box and Activity Feed. If you currently have a Like Box plugin on your site, as of June 23rd, 2015, you will need to update to the new Page Plugin instead. If you do not, the plugin will no longer work. There is no update for the Activity Feed, it simply needs to be removed for your site before June 23rd.
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Topics Facebook, Social Media

The Content Marketing Framework

Posted March 11, 2015
2 minute read
Everyone is talking about the role of content marketing in 2015, but with an overwhelming amount of possibilities for content, where should you start? And how will you know if you’ve been successful? The Content Marketing Institute offers a variety of guides to help you hone your strategy, but the best place to start is with their content marketing framework. You can read the full presentation on their site, but below is an abbreviated version of their seven part framework:
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Topics Content marketing

How to connect your YouTube channel to your Google My Business page

Posted February 24, 2015
2 minute read
Google’s local business directory changes so frequently that it’s difficult to keep track of the most recent iteration.
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Topics Google

Three Reasons Why You Should Be Blogging For Your B2B Business

Posted January 20, 2015
1 minute read
If you own a B2B business, you’ve likely considered blogging as a way to bring new traffic to your site. Regularly blogging about topics that are important to your target market will not only bring relevant traffic and leads to your website, but it will allow you to fully utilize your site as a resource for educating your prospects and help you establish yourself as a thought leader within your industry.
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Topics Content marketing, SEO, Blogging

How to Map Onsite Content According to Your Buyer's Journey

Posted December 19, 2014
2 minute read
What is the buyer’s journey? The term "buyer's journey" describes the research process that a lead, or potential buyer, goes through before becoming a customer. There are three distinct stages in the journey: the awareness stage, the consideration stage, and the decision stage. As marketers, we always want to try to cater our messaging and strategies to prospects based on their place within the buyer’s journey.
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Topics Content marketing