A social media, advertising and content specialist, Anne Moss Rogers has focused her talents on digital marketing since 1995. Former co-owner of Impression Marketing, she has now shifted her focus to mental health advocacy.
Not long ago, I sat with the whole newly merged WebStrategies group for the first time since our retreat in October 2016. I probably didn’t truly understand the breadth of the amazing resources we have in human capital until that day.
We hear it all the time. The sales guys see the well designed websites that other companies have and are embarrassed to give prospects the link to their company website. It's outdated. It's archaic. And otherwise does not represent the company. The feeling is that if your site is dated looking, your products and solutions must be as well.