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Not long ago, I sat with the whole newly merged WebStrategies group for the first time since our retreat in October 2016. I probably didn’t truly understand the breadth of the amazing resources we have in human capital until that day.

Death is part of life. It happens to all of us. Nobody knows that better than you. 

When a death happens, people are scrambling for answers.

What are the winning tactics for funeral home marketing? It starts with a strategy that includes a diverse portfolio. 

We’re going to go all rah-rah on you because the leadership is pumped. The team is pumped. You’d think we won the Super Bowl.

We hear it all the time. The sales guys see the well designed websites that other companies have and are embarrassed to give prospects the link to their company website. It's outdated. It's archaic. And otherwise does not represent the company. The feeling is that if your site is dated looking, your products and solutions must be as well.