group-blog-1

Blog

Inbound Marketing & Sales Development Inspiration

Alan Lucy

Alan Lucy
Alan joined WebStrategies after earning his BA in Communications from Rutgers University. Alan brings value to WebStrategies in several ways, assisting our Client Account Managers in delivering top-tier digital marketing strategy and producing detailed reporting to analyze and interpret results, as well as writing content to educate companies on improving their digital marketing strategy.

Recent Posts

WebStrategies Promoted to HubSpot Platinum Partner

Posted January 11, 2021
1 minute read
At WebStrategies, we are firm believers that businesses equipped with the most modern and innovative marketing technology, along with data-driven strategy, achieve the best results.
Read More

Topics Inbound Marketing, Hubspot, HubSpot for Credit Unions

6 Ways Manufacturers Can Use Video in Their Marketing

Posted December 16, 2020
3 minute read
There’s no question that incorporating video throughout your digital marketing is a strategy worth investing in. In their 2020 State of Video Marketing Report, Wyzowl found that 84% of people say that they've been convinced to buy a product or service by watching a brand's video. Additionally, 87% of video marketers said that video had helped increase traffic to their website, and 80% indicate it directly increased sales.
Read More

Topics Manufacturing Marketing

Credit Union Marketing | Hiring an Agency vs. Hiring In-House

Posted December 11, 2020
4 minute read
Like many other industries, marketing in the financial space is rapidly changing. Consumers are researching online for financial products at a higher rate than ever before, and FinTechs like Ally and SoFi are setting a new standard for the online experience that consumers expect from their financial partners.
Read More

Topics Credit Union Marketing

B2B Digital Marketing Case Study: Building Automation

Posted December 8, 2020
2 minute read
In 2014, Mid-Atlantic Controls Corp. (MACC), partnered with WebStrategies to improve the capabilities of their existing website. As a trusted facility automation provider throughout Virginia, Maryland, Pennsylvania, Delaware, and Washington D.C., they wanted their website to accurately portray the products, services, and value that they bring to each of their clients and help them generate new opportunities. 
Read More

Topics B2B Marketing

The Most Important Pages for Credit Union Websites

Posted November 20, 2020
4 minute read
Your website is the ultimate hub for your credit union. Each day, thousands of users visit your site to log in to their accounts, make payments on loans, receive financial education, or research more about why they should choose you as their financial partner. Every page on your website is valuable, but some hold more weight than others. This post will explore two of the most important types of pages for credit union websites: product pages and location pages.
Read More

Topics Credit Union Marketing

How Much Should Manufacturers Budget for Content Marketing?

Posted October 30, 2020
4 minute read
Content marketing is a powerful, long-term strategy for business growth in the manufacturing industry. Compared to other marketing tactics, it's one of the best ways to gain visibility from your target market. It enables you to drive more traffic to your website and solve those burning questions your potential customers have. However, content marketing for manufacturers is complex. It requires extensive research, planning, and development, making its cost vary widely depending on the scope of work.
Read More

Topics Manufacturing Marketing

Industrial Marketing Case Study: Scaffolding Solutions

Posted October 29, 2020
1 minute read
In March of 2015, WebStrategies began a partnership with Scaffolding Solutions, a premier provider of system scaffolding, suspended scaffolding, mast climber platforms and decks, and other services to the construction and industrial manufacturing industries up-and-down the east coast. Beginning initially as a project to overhaul and modernize their website, this partnership has since developed into full, robust digital marketing and advertising strategy that has transformed Scaffolding Solutions’ online presence.
Read More

Topics Manufacturing Marketing

How to Make Data-Driven Decisions for Credit Union Digital Marketing

Posted October 22, 2020
4 minute read
Pressured to show immediate success, or lacking deeper insight into marketing performance, it’s easy for credit union marketers to rely on vanity metrics to guide their decision-making process.  However, these metrics only support non-transactional marketing goals and don’t provide you with the entire picture of how your campaigns are performing. Your decisions should be backed by more sophisticated metrics like cost per application and funded loans to get the best results from your credit union marketing strategy. These metrics show the real impact that your efforts are having on your credit union, and allow you to make adjustments to where you focus your time and marketing budget.
Read More

Topics Credit Union Marketing

How Can Manufacturers Showcase Their Products Online?

Posted October 8, 2020
4 minute read
In many cases, manufacturing companies will not have complex eCommerce platforms that allow their customers to purchase products directly from their website. However, that doesn't mean you shouldn't list your products or services on your website at all. After all, the number one reason for having a website for your business is to attract new customers. If those potential new leads that come to your site aren’t able to immediately find what they’re looking for, the chances of them disappearing and never contacting you are much higher.
Read More

Topics Manufacturing Marketing

How Much Should Credit Unions Spend on Advertising?

Posted October 1, 2020
4 minute read
As one of the most effective tactics to build brand awareness and drive new memberships and loan applications, advertising commonly consumes a large portion of a credit union marketing budget. The advertising landscape has changed drastically over the last several years. There are now numerous options across both the traditional and digital advertising world, and credit unions must be strategic in how they distribute their advertising budget.
Read More

Topics Marketing budgets, Credit Union Marketing