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Inbound Marketing & Sales Development Inspiration

Alan Lucy

Alan Lucy
Alan joined WebStrategies after earning his BA in Communications from Rutgers University. Alan brings value to WebStrategies in several ways, assisting our Client Account Managers in delivering top-tier digital marketing strategy and producing detailed reporting to analyze and interpret results, as well as writing content to educate companies on improving their digital marketing strategy.

Recent Posts

Moving Forward: Manufacturing in a Post-COVID World

Posted June 1, 2021
3 minute read
Change is happening in the manufacturing industry, and it’s happening fast. Much faster than anyone anticipated before 2020. The COVID-19 pandemic and other ongoing issues around the globe have accelerated the need for a digital transformation throughout organizations, and those who were already digitally advanced have thrived. Throughout this article, we’ll summarize some of the main points we’ve gathered from major studies around the manufacturing industry that outline how companies are approaching digital transformation in the years ahead.
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Topics Manufacturing Marketing

IOS 14: The Impact on Facebook Advertising

Posted April 26, 2021
4 minute read
If your business actively advertises online, you certainly should be aware of the most recent updates by Apple. In June 2020, Apple announced the rollout of their new IOS 14 iPhone and iPad operating system. The newest update, 14.5, is set to begin rolling out this week and may have a significant impact on your Facebook advertising campaigns. We’ve put together this brief breakdown of the changes ahead, along with some actionable steps that you can take in response. Read on to learn what you can do to limit the impact of Apple’s new IOS 14 update on your advertising campaigns.
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Topics Digital advertising

Case Study: Driving Marketing Results for Credit Unions

Posted April 12, 2021
1 minute read
Two years ago, Jeanne D’Arc Credit Union was searching for a marketing partner with the experience needed to take their digital strategy to the next level. In just a short amount of time, the WebStrategies team has implemented several new tactics that have strongly impacted the credit union’s marketing operations and digital advertising results.
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Topics Credit Union Marketing

Google's Plans to Eliminate Third-Party Cookies: What You Need to Know

Posted March 29, 2021
4 minute read
Online privacy has been a growing concern among consumers since the internet began. In recent years, increased scrutiny has forced tech giants like Facebook and Apple to address how they collect and share the data they have on individual behavior across the web.   
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Topics Display Advertising

WebStrategies Promoted to HubSpot Platinum Partner

Posted January 11, 2021
1 minute read
At WebStrategies, we are firm believers that businesses equipped with the most modern and innovative marketing technology, along with data-driven strategy, achieve the best results.
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Topics Inbound Marketing, Hubspot, HubSpot for Credit Unions

6 Ways Manufacturers Can Use Video in Their Marketing

Posted December 16, 2020
3 minute read
There’s no question that incorporating video throughout your digital marketing is a strategy worth investing in. In their 2020 State of Video Marketing Report, Wyzowl found that 84% of people say that they've been convinced to buy a product or service by watching a brand's video. Additionally, 87% of video marketers said that video had helped increase traffic to their website, and 80% indicate it directly increased sales.
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Topics Manufacturing Marketing

Credit Union Marketing | Hiring an Agency vs. Hiring In-House

Posted December 11, 2020
4 minute read
Like many other industries, marketing in the financial space is rapidly changing. Consumers are researching online for financial products at a higher rate than ever before, and FinTechs like Ally and SoFi are setting a new standard for the online experience that consumers expect from their financial partners.
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Topics Credit Union Marketing

B2B Digital Marketing Case Study: Building Automation

Posted December 8, 2020
2 minute read
In 2014, Mid-Atlantic Controls Corp. (MACC), partnered with WebStrategies to improve the capabilities of their existing website. As a trusted facility automation provider throughout Virginia, Maryland, Pennsylvania, Delaware, and Washington D.C., they wanted their website to accurately portray the products, services, and value that they bring to each of their clients and help them generate new opportunities. 
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Topics B2B Marketing

The Most Important Pages for Credit Union Websites

Posted November 20, 2020
4 minute read
Your website is the ultimate hub for your credit union. Each day, thousands of users visit your site to log in to their accounts, make payments on loans, receive financial education, or research more about why they should choose you as their financial partner. Every page on your website is valuable, but some hold more weight than others. This post will explore two of the most important types of pages for credit union websites: product pages and location pages.
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Topics Credit Union Marketing

How Much Should Manufacturers Budget for Content Marketing?

Posted October 30, 2020
4 minute read
Content marketing is a powerful, long-term strategy for business growth in the manufacturing industry. Compared to other marketing tactics, it's one of the best ways to gain visibility from your target market. It enables you to drive more traffic to your website and solve those burning questions your potential customers have. However, content marketing for manufacturers is complex. It requires extensive research, planning, and development, making its cost vary widely depending on the scope of work.
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Topics Manufacturing Marketing