Inbound Marketing & Sales Development Inspiration

Generational Marketing for Security Companies

howard_deskin   by Howard Deskin May 3, 2018

Security Marketing Webinar

bigstock-Generation-X-Y-Z-Millennials--93987365There are significant differences in how each generation prefers to communicate and make purchase decisions online, and differences in security needs across the generations.

Segmenting your prospective and existing customers based on their age group allows you to create more effective messaging that better resonates with your audience and produces stronger results for your company. 

Generational Marketing for Security Companies

I'm hosting a free webinar, Generational Marketing for Security Companiescovering the best ways to reach each generation and focus on the security interests they commonly have, from security for their first home, smart home automation and DIY security to older generations downsizing.

Learn how you can create more effective marketing campaigns when you use age-specific segmentation. Because just as there is no one size that fits all for your security solutions, there is not a single message that will resonate with your current and prospective customers. 

When: Thursday, May 17 at 1 pm EDT





Howard Deskin is a former CPA with more than 30 years experience managing strategic business and technology initiatives. At WebStrategies, Howard spends his time doing what he does best: focusing on business growth opportunities for clients, helping them increase both revenues and profits.


Topics: Security Company Marketing

Agree, disagree, or just have something to add?

Leave a comment below.


Ideas that inspire; delivered to your inbox.

Ready to Talk?

804-200-4545 OR Fill Out a Form

Contact Us