Webinar: Age-Targeted Marketing for Security Companies
One size does not fit all when it comes to marketing your security services and products. Age-specific marketing involves using different targeted messages for different life stages, and it can yield much better results than generic messaging.
While there are always exceptions, there are significant differences in how each generation prefers to communicate and make purchase decisions online. Segmenting your prospective and existing customers based on their age group allows you to create more effective messaging that better resonates with your audience.
We cover the best ways to reach each generation and focus on the different security interests they commonly have, from security for their first home, smart home automation and DIY security to older generations downsizing.
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