Digital Marketing Blog - WebStrategies, Inc.

[Free eBook] Is your B2B website an embarrassment to your sales team?

Anne Moss Rogers Posted June 24, 2015 3 minute read

We hear it all the time. The sales guys see the well designed websites that other companies have and are embarrassed to give prospects the link to their company website. It's outdated. It's.. Read More

Topics: Web Design

Looking to Buy a Small Web Development Company

Neal Lappe Posted January 23, 2015

WebStrategies Inc. is looking to acquire web development companies located in central VA. The firm values creative design and technical development capabilities, and seeks to enhance our capabilities..

Topics: Web Design, Website Development

5 More Website Development Mistakes to Avoid

Neal Lappe Posted April 14, 2014 3 minute read

Today I opened the Richmond Times Dispatch (RTD) Monday Metro Business section and read an article titled “Website mistakes to avoid for small businesses”. It appears to have been picked up from an..

How to turn your website into a selling tool

Neal Lappe Posted December 22, 2013 5 minute read

What makes a website an effective selling tool? Why do some websites perform well at generating leads while others don’t? There are many answers to these questions, and this article focuses on how..

Website User Experience Testing - It Will Surprise You

Neal Lappe Posted November 21, 2013 2 minute read

I've heard several instances where someone will say they've gotten compliments on their website. I'm not surprised. After all when someone asks you "what do you think about my website?", it's rare..

What should my minimum browser resolution be when building websites in 2012?

Administrator Posted December 29, 2011 2 minute read

At WebStrategies we tend to design websites with a 1024px resolution with an infinite background. Why? - because we want to try and ensure the lowest common denominator of users are able to view..

Joomla v WordPress v Drupal v ...

Administrator Posted June 1, 2011 2 minute read

I over heard a couple of guys chatting about the never ending battle of the Content Management Systems and thought I'd make a quick post. I wonder does it ultimately boil down to this, or is there..

Topics: Web tools, Web Design

Website Design – Is Beauty More than Skin-Deep?

Neal Lappe Posted April 23, 2011 2 minute read

Money may not buy happiness, but beauty buys both money and happiness, says a study published online recently that gauged happiness and attractiveness among more than 25,000 people worldwide. This..

Topics: Internet Marketing, Web Design

A Tale of Two C’s (Conversions and Creativity)

Neal Lappe Posted December 24, 2010 3 minute read

Having led the development of hundreds of websites, landing pages, online display ads and the like, I always find the challenge between creativity and achieving conversions to be one of the most..

Exercise In Establishing An Effective Online Marketing Campaign

Chris Leone Posted November 13, 2010 4 minute read

Studies have shown that those who write down their goals are more likely to achieve them. Maybe it's because something written down will nag at you more - keeping it top of mind. But also likely..