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We all know the beauty of internet marketing is that you can measure everything right? This is one of the reasons why the internet has become such a dominant marketing medium. And of course the opportunities to spend money doing PPC or other search marketing activities are endless. Unfortunately there are businesses out there spending their hard earned money and not getting any return from it. I ran into just one of those cases a few days ago.

As data capturing tools advance and web analysts get smarter, the depth and breadth of search engine marketing becomes more complex while the potential for reward becomes greater. Website visits have long been regarded as the primary measure of website success, popularity, and influence. Likewise in the SEO world, keyword rankings have historically been a cornerstone for measuring search marketing success. Here are six reasons I believe this should no longer the case.