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WebStrategies Inc. & Impression Marketing Announce Merger

Posted October 26, 2016
2 minute read

For More Information:
Neal Lappe, CEO, WebStrategies Inc.
October 24, 2016


Combining resources for best results for our clients and employees

Midlothian, VA - Two Richmond area digital marketing firms, WebStrategies Inc., founded in 2004, and Impression Marketing, founded in 2010, are merging to combine resources and offer clients more in-depth expertise with a combined team of talented professionals. The new multimillion dollar, 20-person company will go by the name WebStrategies, Inc. and offer a full suite of digital marketing and sales development services to help local and national businesses generate leads, sales and leverage digital marketing technologies to meet business goals.  The effective date of the merger is planned for December 1, 2016 pending completion of all legal and financial aspects of the deal.

WebStrategies Inc. is a certified Google Partner company—the only Google Certified Search and Analytics Partner Company in Virginia. Both companies have a track record of successful lead generation and business growth, and have Hubspot partner certifications for inbound marketing. All current Impression Marketing employees will be part of the combined entity.

Neal Lappe, CEO of the new company says, “Merging our two firms together improves our ability to fulfill our mission - to enhance the lives of our clients, our employees and their families.  It’s exciting to be able to offer our clients more in-depth expertise and our employees more opportunity for growth.”

Howard Deskin, CEO of Impression Marketing says, "This is a fantastic opportunity for our clients and our employees. We've admired WebStrategies’ work for many years.”

Leadership changes include:

  1. Neal Lappe remains CEO of the combined entity.  He is also Vice-Chairman of the VA Council of CEOs.  
  2. Chris Leone has been promoted to President of the combined entity. Previously he was Chief Operating Officer of WebStrategies Inc.
  3. Howard Deskin, previously CEO and co-owner of Impression Marketing, becomes Director of Strategic Accounts of the merged company. He is currently a board member for the Chesterfield Chamber of Commerce.
  4. Anne Moss Rogers, previously Creative Director and co-owner of Impression Marketing, will transition her ownership, work through January of 2017, then pursue consulting opportunities, suicide prevention initiatives and cause marketing.

WebStrategies Inc. offers digital marketing services including search engine marketing, social media strategy, content creation, lead tracking (analytics and data-driven results), and sales process training and development - truly a one-stop shop for all things sales and digital marketing. The office will be at 201 Wylderose Commons, Suite 100 Midlothian, VA 23113. 

WebStrategies Impression Marketing Merger.jpg

Topics Press Release

WebStrategies exists to improve the personal success of our clients, grow their businesses, and turn them into raving fans. This is accomplished by providing strategy based, data-driven digital marketing services, advice and plans that convert online visitors into leads and sales for our clients.

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