With more than three of four companies increasing their investment in digital marketing, making the right choice about a digital marketing agency to partner with is becoming more important. When evaluating which digital marketing agency is right for them, we recommend companies seek information about 5 critical areas. These include
- Gain a firm understanding of their capabilities
- Challenge them about how they will learn about your customers
- Determine how much experience their people possess
- Evaluate who else they have worked with and in what capacities
- Identify how results will be measured and why those methods are best
Read more about the details of each of these 5 key areas of digital marketing.