After a tumultuous year, it was more important than ever for WebStrategies to conduct the newest edition of our annual survey pinpointing how credit union marketing dollars are being spent and what digital tactics are showing the strongest return on investment.
Our survey found that approaches to digital marketing dramatically changed from 2020 to 2021, and the data we collected is now available to you.
105 credit union marketers and executives took part in the online survey, providing a wealth of data on digital marketing trends in the credit union space.
Key Insights from the 2020-2021 Credit Union Marketing Survey
- For the fourth year in a row, survey respondents reported that they have the greatest success with email marketing.
- 84% of survey respondents said that digital marketing had become a higher priority in the past year.
- There was a 186% increase in credit unions using marketing automation compared to last year’s survey.
- 66% of respondents said that they will be increasing their digital marketing budget in 2021, even though 57% said that their total marketing budget will remain the same for 2021.
You can use our research to see how your credit union's marketing efforts measure up to others in the industry. It is intended to be a helpful tool to provide visibility into what digital tactics are being invested in, which tactics are working, and where the greatest marketing challenges lie.
Access the Credit Union Marketing Survey Results
The credit union marketing survey results are available now and can be downloaded here.
Questions about what you learn from the survey results? Contact us to chat about the trends that we're seeing with credit union marketing and what tactics could send your marketing to the next level.