Don’t “set it and forget it” when it comes to making your website a part of the overall marketing plan for your business. Search engines love fresh content, and so do your customers, so develop a regular schedule for updating content on your site. Add articles or press releases about new products, new personnel, or just about any relevant information that that has a value to your customers. It’s hard work to achieve and then keep high search engine rankings for your website. With some scheduling and a little forethought, updating your website will become second nature, and you’ll reap the rewards.
Visitors will come back to your site if you continue to offer good information---that’s one reason blogs have become so popular. Blogs provide a means for an easy update, and if a blog is well-read, then meaningful feedback can be virtually instantaneous. Blogs are a great way to stay in touch with customers. Blogs also add value as a kind of poor man’s SEO, and should be included as part of a comprehensive internet marketing plan.