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Case Study: Driving Marketing Results for Credit Unions

Posted April 12, 2021
1 minute read

Two years ago, Jeanne D’Arc Credit Union was searching for a marketing partner with the experience needed to take their digital strategy to the next level.

In just a short amount of time, the WebStrategies team has implemented several new tactics that have strongly impacted the credit union’s marketing operations and digital advertising results.

Harnessing the Power of Their WebsiteHubSpot Logo

When JDCU partnered with WebStrategies in 2019, their marketing manager was adamant that there was potential to generate more applications from their website.  We believed the adoption of a CRM and marketing tool like HubSpot, coupled with content marketing and a well-planned advertising strategy, was the key to their success. 

These new additions have been a game-changer for JDCU. In just two years, they have drawn impressive traffic from their campaigns and dramatically improved their ability to drive new memberships. 

In 2020 alone, they converted over 1400 non-members into members. 

To see the full results of this case study, click here.

Here's what our client had to say:

"We began working with WebStrategies in December of 2019. Not only did they help get us set up on the HubSpot platform, but they also helped us identify the areas where we could immediately start to make an impact on driving and retaining membership. With their help, we’ve also been able to create synergy between marketing and our Contact Center to better serve our members and measure our results. The WebStrategies Team is what partnership is all about. I highly recommend them!"

- Robin Lorenzen - VP of Marketing and Financial Education

Topics Credit Union Marketing

Alan Lucy

Alan Lucy

Digital Marketing Specialist

Alan joined WebStrategies after earning his BA in Communications from Rutgers University. Alan brings value to WebStrategies in several ways, assisting our Client Account Managers in delivering top-tier digital marketing strategy and producing detailed reporting to analyze and interpret results, as well as writing content to educate companies on improving their digital marketing strategy.

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