After nearly two years working with Google to become a Certified Partner, WebStrategies has been accepted into the GACP program. There are only 50 firms in the US with this designation, and only two in the state of VA - the other located in Falls Church, VA.
So What's the Big Deal?
First, GACP’s have been vetted by Google as having the knowledge and practical experience to help businesses make their internet marketing efforts more effective. Clients who work with a GACP receive professional, Google authorized training, implementation and consulting services. You can learn more here.
How Can Google Analytics Help My Business?
the trouble is I don't know which half."
John Wanamaker, Famous US Merchant
Using web analytics data, any business can measure the effectiveness of their marketing efforts - both online and offline. A GACP knows how to evaluate your business and configure your analytics data to measure the results of your marketing activities. This benefits firms in two ways:
- You can track very specific elements of your marketing campaigns to learn what works and what doesn't. It is no surprise that not all marketing works. With good web analytics data, you can at least figure out why something didn't work, and improve it.
- You can evaluate the return on your marketing investment. The benefits of this are clear - spend your marketing budgets where they get the best results and you'll win more customers, more business and spend less on marketing doing it.
Google Analytics tells you exactly how visitors got to your site and how they use it. It can help you identify bottlenecks and identify areas for improvements, leaving you to concentrate on your marketing campaigns and increase ROI. Google Analytics is an advanced, easy-to-use tool. The software has all the functions that you'd expect from an advanced web analysis package.
Working with the right people is one of the most cost-effective investments you can make, and that's why Google established the Google Analytics Certified Partner (GACP) program. Whether you have an established in-house team or are just getting started, GACP consultants give you the advantage of their years of web analytics experience.
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