The former CEO and Co-Owner of Impression Marketing, responsible for running the entire business including sales, marketing, operations, finance and HR managing a team of seven employees, Howard is a former CPA with more than 30 years of experience managing strategic business and technology initiatives, and will continue to spend his time at WebStrategies doing what he does best: focusing on business growth opportunities for clients, helping them increase both revenues and profits.
Deskin, formerly a Senior Vice President and Business Program Manager during a 23-year career at Wachovia Securities, was responsible for major business initiatives to increase profits, develop business efficiencies, and scale operating controls across multiple platforms.
Intrigued by the Internet marketing business and a great fit for his background, Deskin started an internet marketing company in April 2009. He merged with Anne Moss Rogers, a branding, advertising and copywriting specialist in 2010 to form Impression Marketing.
Deskin received a BS in Accounting from Long Island University in 1981 and an MBA from Virginia Tech in 2006.
Howard is active in the local business community, currently serving on the Chesterfield Chamber Board of Directors and as Chairperson of the Chamber's Professional Development Committee (where his team created The Smarter Business Series of educational sessions). He is a former board member of the Midlothian Business Alliance where he currently serves on the Communications Committee. He is a member of the American Marketing Association, the Content Marketing Institute, and serves on the Chesterfield County Business First Ambassador Committee and the Leadership Committee of the DC/Virginia Crohn’s & Colitis Foundation (CCFA).
He frequently guest presents to VCU & VSU business and marketing classes and in 2013 he met with several Virginia Tech professors and presented the “Current State of Digital Marketing” to a Virginia Tech MBA Marketing class and provided commentary on Social Media presentations. He has also presented to the Chesterfield Chamber Professional Development speaker series. Deskin has written monthly columns on digital marketing for WorkIT, Lynchburg and WorkIT, SOVA. Most recently he is running a series of digital marketing webinars for select industries.