Why Use PPC With Inbound Marketing
There are many advantages to deploying a PPC strategy. Those include:
- Show in search engines tomorrow: Unlike an SEO, you don’t have to wait months to show at the top of a search result page. Once your campaign is built, Google will immediately show your ads.
- Get traffic from competitive phrases: Some keywords are nearly impossible to rank organically due to the amount of competition. PPC allows you to show at the top of the search page alongside companies much larger than yours.
- Traffic and leads on demand: Want to take a break from the traffic? Have more leads than you can manage? No problem. PPC ads can be paused on a dime. Looking to drive a little extra traffic in a given week? Resume your ads and start receiving traffic and leads almost immediately.
- Only target visitors in a certain radius: Want to limit where your ads display? PPC targeting allows you to configure your ads to reach your target marketand only your target market.
Adding PPC to your inbound marketing will accellerate your lead generation, while supplementing your organic web traffic. We have years of experience managing millions of dollars of PPC spend. From small, local campaigns to large national campaigns, we have the people and experience to run the most effective PPC program possible.
Get a second set of eyes on your existing campaign or want to start from scratch today. Just drop us a line and we’ll be happy to take a look.
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