Professional Services Case Study
Edge Training Systems
Leading producer of leadership and employee development solutions, Edge Training Systems has been developing successful workforces for over 20 years. In 2015, when they began working with WebStrategies, the company lacked a digitally-focused marketing plan. Consequently, they found themselves relying on an internal sales team to work an existing customer database, and were not generating any online leads.
Edge Training Systems needed an online marketing strategy that produced leads in a very niche market. WebStrategies’ approach filtered out low quality leads, using hyper-targeting to pinpoint potential buyers. They now average 25 online leads per month, with a significant portion being qualified leads.
WebStrategies also implemented a variety of marketing tactics including content marketing, website landing pages and conversion rate optimization, HubSpot marketing automation, email marketing, digital advertising and SEO. Consistent blogging is most successful at improving visibility, and paid search has proven to generate the most quality leads.
WebStrategies delivered a
increase in organic website traffic in one year.
Working with us, Edge now generates
new leads per month online with the majority being quality leads.
Edge Training Systems receives
unique organic blog visitors monthly, just 1.5 years after WebStrategies launched their blog.
Developing from scratch an ever-growing database of prospects and online leads was the primary goal. Edge now depends less on their sales team, and more on marketing strategies to generate and filter leads, identifying those that will produce sales. They’ve also seen drastic improvements in organic search traffic and blog visitors.