Industrial Marketing Case Study

Construction Equipment Dealer & Manufacturer

Our client, creator of a nationwide network of construction equipment dealers, features some of the most popular brands of construction equipment and manufactures their own exclusive line of rubber tracks. Since their inception in 1998, our client has opened eight warehouses across the US and Canada, dominating the rubber tracks industry by offering next day delivery to most locations in the country.


When this client came to WebStrategies, they had an outdated website that left more to be desired by potential customers. To boost their online presence and promote them as a leader in high-quality construction equipment, parts, and rubber tracks, we designed a new e-commerce site in 2015.

SEO and online advertising campaigns have proven powerful marketing tools. Search marketing focuses on specific brands, and dynamic remarketing campaigns show visitors the products they’ve previously viewed.

Since most customers browse online, then call to order, we implemented call tracking to accurately measure call conversions generated online.


Ad campaigns optimized for conversions, the creation of brand-specific landing pages and ad content based on the decision-making process of our client’s buyer personas have succeeded in increasing paid advertising conversions by nearly 10½ times in the past eight months.

Ongoing marketing includes SEO, PPC, website management, and digital advertising. Through various internet marketing strategies, our client has boosted organic online conversions by 257% in one year.

WebStrategies delivered an ad campaign that reduced conversion cost by


in 8 months.

Working with us, organic conversions increased by


in one year.

About WebStrategies

WebStrategies exists to improve the personal success of our clients, grow their businesses, and turn them into raving fans. We do this through data-driven digital marketing services that drive and convert online visitors into leads and sales for our clients.

Learn more about our proven process.