Home & Commercial Services Case Study

HVAC Service Provider

With almost 50 years of experience in the heating and air business, this local HVAC leader has remained successful by offering superior service and value over their competitors.

Although seasoned and well-established in their market, the HVAC company found their outdated online presence couldn’t keep up with competitors. As a result, they struggled with increasing online leads and maintaining contact with their customer base.

Approach

In January 2016, WebStrategies converted their website to a more modern platform, with emphasis on increasing conversion opportunities. A consistent content marketing strategy was implemented to make up for long-term inactivity. Other specialized campaigns were designed to build loyalty and gain repeat business from existing customers.

Targeted email marketing campaigns prompted customers to schedule tune-ups and sign up for annual maintenance plans. This has proven highly effective, generating an average of 35 form submissions a month requesting tune-ups, and 17 phone calls to schedule this service. This campaign has saved significant time for the client as well, since they previously called each customer who was due for plan renewal.

Since reviews are an essential component to home services businesses, WebStrategies developed a marketing strategy that encouraged customers to review the business. In six months, the company has received 38 five-star reviews directly from the automated email campaign. 

Results

Between content marketing, local search engine optimization, targeted email campaigns and the addition of website product pages, our client has seen organic website traffic triple in one year, while successfully building customer loyalty and increasing online leads.

In one year, organic website traffic increased

348%

thanks to our efforts.

 

 

Our campaign resulted in

38

new 5-star reviews for our client.

About WebStrategies

WebStrategies exists to improve the personal success of our clients, grow their businesses, and turn them into raving fans. We do this through data-driven digital marketing services that drive and convert online visitors into leads and sales for our clients.

Learn more about our proven process.

Our now 3-year partnership with WebStrategies continues to evolve with new strategies to better stay in contact with our clients and our clients with us. With the tools and resources WebStrategies have implemented; we've seen an increase in our retention rates as well as our online request for services. Our Account Manager is wonderful to work with. She is always thinking of new ways to make it easy for our clients to do business with us and she is always accessible. With her insight and expertise, our online reviews have increased dramatically in a very short time. Their team’s recommendations and digital marketing tactics have increased our reach with new and existing customers across Central Virginia.

TRACY PARRISH
- Sales Manager

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