Home & Commercial Services Case Study
HVAC Service Provider
With almost 50 years of experience in the heating and air business, this local HVAC leader has remained successful by offering superior service and value over their competitors.
Although seasoned and well-established in their market, the HVAC company found their outdated online presence couldn’t keep up with competitors. As a result, they struggled with increasing online leads and maintaining contact with their customer base.
In January 2016, WebStrategies converted their website to a more modern platform, with emphasis on increasing conversion opportunities. A consistent content marketing strategy was implemented to make up for long-term inactivity. Other specialized campaigns were designed to build loyalty and gain repeat business from existing customers.
Targeted email marketing campaigns prompted customers to schedule tune-ups and sign up for annual maintenance plans. This has proven highly effective, generating an average of 35 form submissions a month requesting tune-ups, and 17 phone calls to schedule this service. This campaign has saved significant time for the client as well, since they previously called each customer who was due for plan renewal.
Since reviews are an essential component to home services businesses, WebStrategies developed a marketing strategy that encouraged customers to review the business. In six months, the company has received 38 five-star reviews directly from the automated email campaign.
Between content marketing, local search engine optimization, targeted email campaigns and the addition of website product pages, our client has seen organic website traffic triple in one year, while successfully building customer loyalty and increasing online leads.
In one year, organic website traffic increased
thanks to our efforts.
Our campaign resulted in
new 5-star reviews for our client.