Home Care Case Study

Georgetown Home Care

Locally owned and operated, Georgetown Home Care is the premier non-medical home care and staffing company in the Washington DC metro area. Their mission is two-fold—helping people stay independent in their homes and providing employment opportunities to qualified candidates.  

Like many other home care companies, Georgetown faced challenges in not only building their customer base but growing and retaining their staff. Seeking effective solutions in both areas, the company hired WebStrategies.

Approach

In crafting an online marketing strategy, the primary focus was on increasing online leads. The other side of our marketing efforts concentrated on boosting employee application generation. To tackle both, we established an online marketing strategy including content marketing, SEO, and paid advertising.

Targeted content marketing explained the difference between home care and home health care while striking a delicate balance of promoting Georgetown’s home care services and maintaining healthy referral relationships with home health care providers.

Paid advertising assisted in finding more qualified job applicants. This approach involved taking job seekers directly to unique, dedicated landing pages where they can learn more about employment opportunities and apply. 

Results

Georgetown Home Care has been satisfied with the results of our comprehensive online marketing strategy to generate leads and boost interest from potential job candidates. Since partnering with us in June of 2017, they’ve seen a 90% increase in website traffic, a 36% increase in organic traffic and maintain a conversion rate of almost 6%.

 

 

Working with us, Georgetown Home Care achieved a

90%

increase in website traffic in one year.

 

WebStrategies delivered a campaign resulting in an

87%

increase in paid search traffic.

About WebStrategies

WebStrategies exists to improve the personal success of our clients, grow their businesses, and turn them into raving fans. We do this through data-driven digital marketing services that drive and convert online visitors into leads and sales for our clients.

Learn more about our proven process.

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