With full-funnel tracking, you will know what drives revenue, not just leads.
Simply knowing the number of people who viewed an offer on your website, or even started an application, doesn’t measure the campaign's effectiveness. Pageviews are now considered “vanity metrics.” Ideally, it's best to integrate your CRM (like HubSpot) with your LOS (such as MeridianLink) for full-funnel loan tracking.
However, if that isn't possible, our team has worked with dozens of credit unions on data integration techniques and will share them on the webinar.
Benefits of tracking funded loans
See the power of funded loan tracking and how it can be implemented at your credit union.