Each year, credit unions craft a marketing budget that appropriately allocates spending across the channels most likely to generate new membership and loan applications, and maintain existing memberships.
In 2022, marketing budgets as a percentage of revenue are bouncing back, and the financial services sector is higher than the average. While digital advertising still accounts for a larger portion of budgets, there is a shift to a more equitable split between digital and offline channels.
In this webinar, we discuss how to approach planning your credit union's marketing budget for 2023. We cover:
This webinar has already aired but you can register to watch it now.