What you'll gain from this webinar:
Each year, credit unions are tasked with designing a marketing budget that appropriately allocates spending among the channels most likely to generate new membership applications, loan applications, and maintain existing memberships.
In 2021, a renewed focus was put on digital tactics when planning marketing budgets. As more people have adopted online and mobile banking and CU's work to optimize the member experience, that digital focus is here to stay.
In this webinar, we discussed how to approach planning your credit union's marketing budget for 2022. We covered:
- How to set an appropriate budget based on the size of your credit union
- How much of your budget to dedicate to digital marketing
- Where to focus your digital marketing budget
- Which advertising channels to prioritize for the best ROI
This webinar has already aired but you can access the recording now.
