ChatGPT was released in November 2022 and has evolved quickly from a content creation tool into a search tool. It has the potential to reshape how consumers search the internet, which means marketers will need to pivot to adapt to search engine changes.
Preparing now will help marketers:
It is exciting to see the possibilities that this disruptive technology could deliver. Knowing the changes and keeping ahead of them will keep savvy marketers ahead of their competition.