Security Company Success Spotlight
Content Marketing Leads to a New Business Opportunity
When we developed a content strategy for our security alarm client, we planned pieces of content that would address some of the topics of most interest to their potential customers.
One of the most successful components of this strategy has been the content we produced about panic buttons. With a rising interest in this topic, the initial blog post we published quickly became not only one of the most popular blog posts on their website, but the most visited page on their site.
By developing additional content about this topic, we secured first page rankings for several keywords related to commercial panic buttons.
When inquiries about panic buttons began coming in from all over the country, our client decided to offer a self-install panic button that could be shipped. No longer limited to the local market, this new product offering increased their revenue potential well beyond the initial goal of the content strategy.
Working with us, our security client achieved
for high value keywords, and was able to create a
new product offering