Webinar: Marketing Budgets for Manufacturers

What did we cover?

Each year, manufacturers are tasked with designing a marketing budget that appropriately allocates spending among the channels most likely to generate more sales.

But this year is unique. Everything you thought you knew and had carefully planned has probably been disrupted to some extent, and possibly completely thrown out the window.

In this webinar, we offered guidance on how to approach planning your manufacturing company's marketing budget for 2021. You'll learn:

  • What you must plan for regardless of when in-person events resume
  • How to set an appropriate budget based on the size of your business
  • How much of your budget to dedicate to digital marketing
  • Where to focus your digital marketing budget 

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