Webinar: 2021 Marketing Budgets for Credit Unions

What will you learn?

Each year, credit unions are tasked with designing a marketing budget that appropriately allocates spending among the channels most likely to generate new membership applications, loan applications, and maintain existing memberships.

But this year is unique. Everything you thought you knew and had carefully planned has probably been disrupted to some extent, and possibly completely thrown out the window.

In this webinar, we took a dive into how to approach planning your credit union's marketing budget for 2021. You'll learn:

  • How to set an appropriate budget based on the size of your credit union
  • How much of your budget to dedicate to digital marketing
  • Where to focus your digital marketing budget 
  • Which advertising channels to prioritize if your budgets gets reduced

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