Webinar: Content Marketing Strategy for 2018
What will we cover?
In this webinar, WebStrategies President Chris Leone shares the most important activities for developing a winning content strategy and the harsh realities that come along with it.
It includes real-world examples of growing a site’s traffic by 100x while generating hundreds of new leads each month. Chris provides both conceptual and practical examples every marketer can immediately apply to their content strategy.
We'll explore:
- Researching and deepening your understanding of your buyer personas
- Figuring out what your target market is really searching for
- Creative ways to repurpose your content
- Tracking your results and the output required to reach your goals
- Why you can't be afraid to fail
