JavaScript isn't enabled in your browser, so this file can't be opened. Enable and reload.
2019 Manufacturer Marketing Survey
Sign in to Google
to save your progress.
Learn more
What is your role in your company?
CEO/President
CMO/Marketing Director/Manager
Marketing staff
Sales/business development
Operations
Other:
Clear selection
What percentage of your marketing budget is used for digital marketing, not including internal staff?
Less than 10%
10-19%
20-29%
30-39%
40-49%
50-59%
60% or more
I'm not sure
Clear selection
In the past year, digital marketing has:
become a higher priority
stayed the same priority
become a lower priority
Clear selection
Do you see a positive return on your marketing investment?
Yes
No
Not able to calculate ROI of marketing efforts
We might, but I don't have access to this information
Clear selection
How do you sell to customers? Select one or more.
Direct- online and offline
Direct- offline only
Through distributors
Which metrics do you currently track? Check as many as applicable.
Revenue growth
Website traffic and analytics
Customer satisfaction
Customer retention rates
Digital engagement rates
Customer acquisition cost
Lifetime customer value
Brand awareness
Other:
Which digital marketing tactics are you currently using? Check as many as applicable.
Content marketing
Social media posting
Social media paid advertising
Google display advertising
Paid search advertising (PPC)
Email marketing
SEO
Video
Marketing automation
Mobile marketing
Chatbots
Other:
Which digital marketing tactics have you had the most success with? Check as many as applicable.
Content marketing
Social media posting
Social media paid advertising
Paid search advertising (PPC)
Google display advertising
Email marketing
SEO
Video
Marketing automation
Mobile marketing
Chatbots
Other:
Do you use email marketing to reach customers & prospective customers?
Customers
Prospects
Distributors
None of the above
If you are currently using marketing automation, which platform are you using?
HubSpot
Marketo
Pardot
Infusionsoft
ActiveCampaign
Act-On
MailChimp
Not using a marketing automation platform
Other:
Clear selection
Are you hiring digital marketing specialists internally, or partnering with agencies with digital marketing expertise? You may select more than one.
Hired digital talent internally in past 12 months
Plan to hire digital talent in next 12 months
Marketing is all done in house, no recent or planned changes to staff
Currently partnering with external agency for digital marketing
Seeking external partner with digital marketing expertise
Other:
What are your biggest marketing challenges? (select up to 3)
Generating new quality leads
Closing sales
Measuring marketing results/ROI
Figuring out where to focus marketing efforts
Time and/or budget constraints
Adopting and using new marketing technologies (e.g. marketing automation, chatbots, programmatic advertising)
Increasing repeat business
Competing with larger manufactuers
Other:
Which marketing trends are you most interested in? You may select more than one.
Marketing automation
Chatbots
Website, email and/or advertising personalization
Video advertising
Social media advertising
YouTube advertising
Other:
Thank you for participating in our survey! If you want to have the results emailed to you, please provide your business email address.
Your answer
Submit
Clear form
Never submit passwords through Google Forms.
This form was created inside of Webstrategies.
Report Abuse
Forms
