DIGITAL MARKETING SUMMARY REPORT 2015

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There is a more recent update! 

Download the 2016 report

 

The 2015 report covers the following...

  • How people are consuming media and how ad budgets are allocated across media channels
  • What firms on spending on marketing and how they are allocating funds across channels
  • How firms are increasing Customer Lifetime Value (CLV) and measuring marketing success
  • How effective are the various digital marketing channels and some associated statistics
  • Recommendations and executive summaries

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