DIGITAL MARKETING SUMMARY REPORT 2015
There is a more recent update!
The 2015 report covers the following...
- How people are consuming media and how ad budgets are allocated across media channels
- What firms on spending on marketing and how they are allocating funds across channels
- How firms are increasing Customer Lifetime Value (CLV) and measuring marketing success
- How effective are the various digital marketing channels and some associated statistics
- Recommendations and executive summaries