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Inbound Marketing & Sales Development Inspiration

5 Ways to use LinkedIn to Increase Sales

Neal Lappe Neal Lappe Posted May 28, 2014 4 minute read

Social media is sales game-changer. In B2B selling, LinkedIn (LI) has emerged as a must-have. Several books have been written about using LI in your sales efforts, and it wouldn’t be difficult to..

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Topics: Social Media Richmond VA, Sales, Selling Skills, Social Technologies, Social Media, Sales Training

Social Media – What’s This Google + Thing?

Neal Lappe Neal Lappe Posted August 15, 2011 2 minute read

Social media has “a new sheriff in town” called Google +. Google has gotten into the social media space in a huge way recently and in only 3 weeks has amassed about 20 million users. What is it?..

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Topics: Social Media Richmond VA, Internet Marketing, SEO, Social Technologies, Online Marketing, Social Media

Online Reputation Management – It Should be a Bigger Priority

Neal Lappe Neal Lappe Posted July 11, 2011 1 minute read

Companies are talking a lot about social media marketing and trying to figure out what to do. Many think having a Facebook page is the biggest priority. No doubt Facebook is important – after all..

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Topics: Social Media Richmond VA, Online Marketing, Social Media, Reputation Management

Social Media Marketing – Making Daily Deals Work

Neal Lappe Neal Lappe Posted May 15, 2011 2 minute read

Social media marketing has so many new and emerging opportunities. One of the most popular these days are the daily deal sites - Groupon and Living Social being the most prominent. However, there are..

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Topics: Social Media Richmond VA, Internet Marketing, Social Technologies, Social Media, Digital Marketing

Search Engine Optimization or Social Media for Small Businesses

Neal Lappe Neal Lappe Posted April 1, 2011 2 minute read

A recent survey by American Express and SEMPO revealed that small and mid-sized businesses (SMB’s) are investing more in social media than in search engine optimization. Considering the challenges..

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Topics: Social Media Richmond VA, Internet Marketing, SEO, Local SEO, Social Media, Digital Marketing

How Social Media Plays in the Online Shopping/Buying Process

Neal Lappe Neal Lappe Posted March 29, 2011 2 minute read

GroupM Search and comScore, two reliable sources of research about online buying behavior, recently released findings of a new study that focused on the impact and search and social media, and the..

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Topics: Social Media Richmond VA, Internet Marketing, SEO, Local SEO, Social Technologies, Social Media, Digital Marketing

Social Media Marketing for B2B

Neal Lappe Neal Lappe Posted August 6, 2010 2 minute read

If you are a small to mid-sized business (SMB) in the B2B (business-to-business) arena you are likely wondering how to hop onto the social media marketing wave and ride it to success. You are not..

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Topics: Social Media, Social Media Richmond VA

Twitter is simply a waste of valuable time.

Administrator Administrator Posted June 30, 2010 3 minute read

David McKillen WebStrategies Inc. Twitter is simply a waste of valuable time - at least that's what I used to think. Chris Leone, our resident Social Media Mad man, battered on me for long enough..

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Topics: Twitter, Web tools, Social Media, Social Media Richmond VA

What's Working in Social Media

Neal Lappe Neal Lappe Posted January 9, 2010 1 minute read

You know - it's all the rage...everyone is talking about social media. Everyone is getting caught up in social media - and I don't blame them because social media is bringing the world closer..

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Topics: Social Media Richmond VA, Internet Marketing, Social Media

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