Inbound Marketing & Sales Development Inspiration

4 digital marketing challenges for manufacturers

Administrator Administrator Posted February 16, 2018 6 minute read

Manufacturers inherit a lot of challenges when it comes to digital marketing. Being an art that comes from a time when digital technology didn’t even exist, it is only natural that the..

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Topics: Digital Marketing, Manufacturing

Marketing Automation For Manufacturers

Kira Routh Kira Routh Posted February 2, 2018 4 minute read

Marketing in today’s digital world can be a challenge for manufacturers, many of whom rely heavily on traditional marketing such as trade shows, catalogs, printed spec sheets and in-person sales..

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Topics: B2B Marketing, Manufacturing

What is a good ROI for manufacturing marketing?

Administrator Administrator Posted January 26, 2018 5 minute read

When you spend money on marketing for your B2B manufacturing company, what kind of return on your investment should you expect? We’ll review how to calculate ROI and what ratio is considered the..

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Topics: Manufacturing

[Report] Content Marketing for Manufacturers

kelly-browning Kelly Browning Posted January 5, 2018 1 minute read

According to research by the Content Marketing Institute (CMI), just 22% of manufacturers are mature content marketers. This means there are significant opportunities for manufacturing companies..

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Topics: Content marketing, Manufacturing

Manufacturing Marketing Case Study

kelly-browning Kelly Browning Posted September 13, 2017 2 minute read

In general, manufacturers have been slower to embrace digital marketing compared to some of their B2B counterparts in other industries. As they do shift their marketing budgets gradually towards..

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Topics: Case Studies, Manufacturing

Case Study: Manufacturing Marketing

Preston Kendig Preston Kendig Posted November 2, 2016 5 minute read

Manufacturing companies tend to be very careful and thoughtful when investing in marketing efforts, especially across the digital landscape. However, more and more companies in the manufacturing..

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Topics: Case Studies, Manufacturing

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