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Google Analytics – Back To The Basics pt. 1

Chris Leone Chris Leone Posted August 19, 2013

The Audience Overview report is the first page we see upon opening our Google Analytics. But what do all these numbers mean and why should we care?

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Topics: basics, Dashboards, google analytics, tips, Web Analytics, Digital Marketing, Metrics

Web Analytics – Separating The Good Data From The Useless

Chris Leone Chris Leone Posted May 2, 2011

This is the beginning of a series of blog posts that focuses on going back to the basics of digital marketing. In this post, I want to highlight some of the web analytics do's and don'ts when it..

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Topics: outcomes, goals, basics, best practices, Web Analytics

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