Webstrategies Blog

[Video] 5 Ways Your Google Ads Are Wasting Money

Chris Leone — Mon, 02 Sep 2019 18:10:00 GMT

Are you stretching your Google ads budget as far as it can go? Small and medium sized businesses can't afford to throw away ad dollars trying to compete with large companies, and must be strategic with their advertising spending.

In our recent broadcast, we covered some important things to look out for that could be burning through your campaign budgets. Making adjustments to these 5 things could save you thousands of dollars.

[Case Study] Marketing for Manufacturing Company

kelly@webstrategiesinc.com (Kelly Browning) — Fri, 05 Jul 2019 16:08:55 GMT

Manufacturers, and many B2B companies in general, have traditionally relied heavily on word of mouth and sales people to maintain a steady flow of revenue. However, the landscape has changed and potential customers, B2B customers included, are doing most of their research online before making a purchase.

Our client, an established manufacturing company that provides equipment to international businesses in a variety of industries recognized that their overall marketing strategy was not complete without a digital marketing plan that would generate more leads and help them to maintain a healthier sales pipeline.

[Video] Secondary Digital Advertising Platforms

Chris Leone — Wed, 03 Jul 2019 15:38:33 GMT

Most businesses are advertising on the few platforms that dominate the market, such as Google and Facebook, but are you missing out on cost-effective opportunities to reach your target market on some less popular platforms?

Our last live show covered some less common, but often effective, digital advertising platforms, and when companies should consider incorporating them into their marketing strategy.

[Video] Our Favorite DIY Digital Marketing Tools For 2019

Chris Leone — Thu, 06 Jun 2019 16:55:00 GMT

We spend a lot of time researching and trying out tools to improve the results of our clients' marketing efforts, to measure those results, and to simply make our time more productive.

Last year, our broadcast about our favorite DIY digital marketing tools was a big hit. Many small and medium sized businesses are looking for user-friendly and inexpensive solutions to make their marketing more effective, and we are happy to share what we've learned!

Because the digital world moves so quickly, and we had many more to share, we decided to put out a new show with an updated list of tools to consider adding to your marketing technology stack.

How Much Should Manufacturers Budget for Marketing in 2019?

howard@webstrategiesinc.com (Howard Deskin) — Sun, 02 Jun 2019 15:54:00 GMT

Originally published December 2017; updated June 2019

We continue to provide advice about online marketing budgets in a variety of industries, and over the last few years we have been partnering with more manufacturing companies to help them generate leads and sales.

Based on industry-provided research and our own experience, we’ve identified a realistic marketing budget calculation for manufacturing companies who are ready to more fully leverage the internet to generate more business.

How Much Should You Budget For Marketing In 2019?

Chris Leone — Sun, 02 Jun 2019 13:00:00 GMT

We regularly update the following post with the latest information pertaining to Digital Marketing Budgets.

Last update: June 2019

This article provides information that can guide you about how to budget for marketing and where to invest your marketing dollars.

Included in this article are:

How long does it take to start seeing results from digital marketing?

Chris Leone — Thu, 25 Apr 2019 15:58:00 GMT

It's one of the most common questions businesses have when they consider investing in a digital marketing plan.

Expecting instant results, or underestimating the ongoing commitment required to see a return on investment, are common misconceptions.

However, there are some tactics that can start to produce results quickly.

So what's the answer?

2019 Community Bank Marketing Survey Results

kelly@webstrategiesinc.com (Kelly Browning) — Fri, 19 Apr 2019 17:00:00 GMT

2019 Community Bank Marketing Survey Results

We recently surveyed community banks to learn more about how they're approaching digital marketing, what they're having the most success with, and where they're experiencing the biggest marketing challenges.

Manufacturing Marketing Strategy: Getting Started with Digital Marketing

howard@webstrategiesinc.com (Howard Deskin) — Fri, 19 Apr 2019 12:52:00 GMT

Does Digital Marketing Really Work for Manufacturers?

In the last few years, we have partnered with a wide variety of manufacturing companies in the USA to help them generate online leads and sales. The fact that we've been able to drive results through online channels may come as a surprise to many in the manufacturing industry.

For the most part, the vast majority of manufacturing sales have been almost entirely relationship-driven. For that reason, there is often skepticism that a marketing agency could generate qualified leads using online marketing techniques.

The truth is that we've been able to deliver amazing digital marketing results that have resulted in millions of dollars worth of closed business for our clients. This article provides a little insight into how we do it.

The Best Digital Marketing Tactics For Manufacturers

howard@webstrategiesinc.com (Howard Deskin) — Wed, 10 Apr 2019 18:11:00 GMT

It has taken a while for manufacturing companies to get into the practice of using digital marketing to generate leads. Having partnered with several manufacturing companies, I wanted to share the tactics used for our clients that have been the most effective in leveraging their websites to generate more business.