What's Your Company's Online Reputation?

With so much buzz about social media, you should learn to effectively manage your online reputation.

Online reputation management is critical to any organization utilizing social media. While many of your followers and fans have nothing but warm and fuzzy feelings about your company and brand, there are certainly those that have negative feedback and constructive criticism to share. These comments posted via the social media platforms should be embraced, not tucked away, deleted or ignored. Arm yourself with a set of tactics for how to handle negative social media publicity. Learn more here.

	Managing Your Online Reputation

A Today Show clip circa 1994 recently went viral. It presents some of the host’s questioning and misunderstanding the purpose of the internet. When the video leaked online, NBC’s reaction was a fury and they quickly tried to hide the video. Managing online reputation isn’t as much about trying to dissolve an honest critique as it is embracing what’s being said and seizing the opportunity to react when you have the spotlight. Find out more here.

	AMA Richmond

The American Marketing Association (AMA) Richmond Chapter was excited to launch a new website in January 2011. The marketing association has been around for 48 years, currently has over 300 active members and is one of the premier professional organizations in the area. Monthly events, luncheons and seminars allow marketing professionals of all kinds to connect and network with one another. To find out more about the AMA-Richmond, become a member or attend an event, click here.

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