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Portfolio of Websites > Case Studies > Harrison Music

Markets & Conditions

search engine optimization richmond case studyHarrison Music is a local music store that specializes in providing music lessons to local high school students. They have a retail store in which they sell new and used instruments, but due to the location being off the road a bit, their instrument sales were less than desired.

Owners wanted to expand the sale of new and used instruments, and wanted to increase store traffic.

Opportunities/Challenges/Problems

Their previous website was aged and not kept up-to-date. It was primarily an online brochure, and did not include a way to feature specific new and used instruments for sale. Owners wanted the ability to showcase instruments for sale and needed a way to keep the products up-to-date. The previous website received very little customer traffic, and the owners wanted to increase traffic to increase instrument sales.

What WSI-WebStrategies Did

  • Redesigned the overall look and some of the content in order to more professionally showcase what they do
  • Created a new home page, which specifically features their three lines of business: Music Lessons, Instrument Repairs and Used Instruments
  • Built a product catalog of used instruments and a basic search function that enables customers to easily see what is for sale
  • Created a user-friendly administration tool that enables the owners to add/modify/delete products from the online catalog without any programming knowledge
  • Launched a search engine marketing campaign targeting the Richmond market to drive interested customers to the website

The Results

internet marketing company richmond case studiesThe search marketing campaign attracted more than 600 unique customers in the first 90 days and more than 10% of those visitors have converted to action. Owners are pleased with the improvements in the website, and find the used instrument catalog easy to use. They have attracted many new customers as a result of the website improvements and search marketing campaign.

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