Does your business depend on traffic from your local community? If the answer is yes, then showing up in local search results is critical to your online success. Increases in mobile device usage, as well as the relevance of local directories such as Google Places within Search Engine Results means that if your business relies on your local market, you are missing out on a lot of potential customers.
Local Directory Submission
Local directories are an excellent way to establish your business within your local digital community. There are hundreds of directories that might benefit your business, depending on your target market. Some well known local directories include:
- Bing Local
- Google Places
By streamlining your businesses’ information and claiming your territory on each of these sites, you will increase your brand continuity and visibility. Additionally, if someone is searching for your services within a certain geographical area, your presence on these sites will help bridge the gap between online searchers and your “brick and mortar” success.