Measure How Well Your Marketing Dollars are Working

As one of the few Google Analytics Partners in the US, WebStrategies brings a wealth of analytical capabilities that will enable you to measure the effectiveness of your marketing activities. Whether online or offline, establishing objectives and goals, and then setting up measurement systems to evaluate performance will bring transparency to your marketing activities and enable you to maximize ROI.

Measuring Online Marketing Performance

Configuring your web analytics data to measure performance against macro goals and micro goals will bring visibility to your campaign effectiveness. Integrating customer segmentation, traffic source segmentation, phone call tracking and vanity urls will enable you to measure the performance of various marketing and advertising activities.

Measuring Offline Marketing Performance

If you are advertising on TV and/or radio, or using other offline methods like direct mail or print advertising in magazines and newspapers, we can set up methods to measure if you are getting your money's worth from those efforts. Sometimes it takes a little creativity to construct a valid method of measurement, but the combination of creativity, web analytics and phone call tracking will bring you visibility to the effectiveness of offline marketing that you never had before.

Phone Call Tracking

Using call tracking technology helps you drill-down just how effective any marketing campaign is, offline or online, when you are encouraging customers to contact you by phone. You can even have the phone number on your website change dynamically based on how customers are getting to your website.