INBOUND MARKETING PROCESS
Attracting instead of interrupting.
Building a 1:1 relationship.
This is inbound marketing.
As the online space becomes increasingly competitive, brands must utilize every opportunity to differentiate themselves. Inbound marketing focuses on the individual, what matters most to them, then delivers messaging to address their specific desires. This approach builds a 1:1 relationship between the brand and the prospect, increasing the likelihood they eventually purchase from you.
To successfully implement an Inbound Marketing program, WebStrategies implements a variety of tactics, including search engine optimization (SEO), social media, pay-per-click advertising (PPC), opt-in email marketing, and content marketing.
Getting Started With Inbound Marketing:
Before recommending any digital marketing tactic, WebStrategies will work with you to define your business objectives. We want to know where you're going, where you want to be, and what it will take to bridge that gap. If we're not confident we can help you achieve your goal, we won't work with you.
If we decide we're a match, we'll start by analyzing your target customers and how they move through the buying funnel. We want to understand what makes them tick, and how we can add value to their experience. Then, and only then, will a strategy be developed to attract, convert, and close them as customers.
Inbound Marketing Tactics:
Hubspot Marketing Automation Management
WebStrategies is proud to be a Hubspot Certified Partner. Our ability to expertly manage Hubspot's marketing automation tools, CRM, and COS (content optimization system) helps clients maximize their software ROI.
Content marketing is now the fastest growing digital marketing tactic. Content comes in many shapes and forms and can be applied to prospects and customers throughout all stages of the buying funnel.
While many companies rush to produce as much content as possible in the shortest amount of time, doing so without the right strategy is a costly mistake. WebStrategies proven process for reverse engineering your customer, then developing a relevant marketing strategy, will produce the strongest content marketing ROI.
Email marketing continues to generate nearly two times the return compared to other online channels, making it the most effective form of digital marketing. Using your opt-in customer email list, WebStrategies will develop, implement, and manage an effective email marketing campaign for your business.
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is the process of getting your website ranked naturally on the search engines through quality site content and strong inbound links. Google uses a complex algorithm to decide which sites rank the highest. A robust SEO strategy takes patience and time, but often yields the best long term ROI.
Pay-Per-Click (PPC), also known as search engine marketing (or SEM), is the method of paying search engines for placement on the search result page. The more you are willing to pay per click, the higher your ad shows on the page. PPC continues to be a very effective strategy for driving qualified website traffic and can produce immediate results.
Local SEO – Get Ranked On Local Maps
Ranking in the local map results is important for any business servicing a local market. Local search results often include a map with red pins so searchers know how close the business is to their physical location. If proximity is important for your business, maximizing your local search visibility is key to search engine success.
SEO for Ecommerce– Get Your Product Pages Ranked
Each product page on your ecommerce website has the potential to rank in the search engines. Our proven approach will help get your individual products ranked throughout search engines, increasing your site volume with targeted, relevant traffic.
Online Reputation Management (ORM)
Maintaining strong online sentiment convinces prospects you’re the right company to do business with. WebStrategies offers solutions for both monitoring and growing your online sentiment.
The Perfect Marketing Mix
Managing the right combination of tactics is part of the inbound marketing process. Target customers change, industries adapt and competitors grow. Your business world is not static and your marketing shouldn’t be either. With inbound marketing, it’s necessary to constantly tweak and enhance your marketing efforts as the world around you changes.
Stop throwing your money at the wrong customers with old school marketing techniques and start attracting qualified prospects who want to be your fans.
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