Google Analytics

Web Analytics Services to Measure Your Marketing Effectiveness

WebStrategies is proud to be a Google Analytics Certified Partner. Audits and evaluations, implementation and support for your web analytics activities are among our specialties.

We provide the following web analytics services

• Evaluate how Google Analytics is implemented on your website(s) and identify gaps and opportunities for improvements

• Identify with you the appropriate customer segmentations and ensure your analytics is properly configured to track activity by segmentation

• Installing analytics for ecommerce tracking and other online conversions

• Configuring analytics to track offline marketing activities

Getting Google Analytics on Your Website

Google Analytics is free tool that provides powerful data about how well your website is performing and how people are using it. However, to get the most from analytics and use it to measure marketing performance by customer segment, you really need a certified professional. We'll optimize how you use the array of Google tools to benefit your business.

Google Analytics Segmentation & Action Tracking

Marketing success is often determined by how well you segment your customers and market to them. Google Analytics contains a variety of customer segmentation opportunities that will reveal just how effective you are at giving to your different customer segments what they want. If you want your customers to take certain activity on your website, your conversion points, measuring how well you get customers to those conversion points and how often they occur can be critical to maximizing your marketing investment. WebStrategies can ensure your analytics is set up and supported so you get the most from this valuable asset.

Typical Analytics Screenshots

Google Analytics Training

Google Analytics will give you more data than you can imagine, but often we see customers in analysis paralysis they just don't know how to configure the data to get out of it the most important elements. Our consultants will evaluate your unique situation, configure your data and construct some custom reports that segment the critical data from the important data.