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Inbound Marketing & Sales Development Inspiration

Looking to Buy a Small Web Development Company

Neal Lappe Neal Lappe Posted January 23, 2015

WebStrategies Inc. is looking to acquire web development companies located in central VA. The firm values creative design and technical development capabilities, and seeks to enhance our capabilities..

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Topics: website design, Web Development, Web Design, Website Development

5 More Website Development Mistakes to Avoid

Neal Lappe Neal Lappe Posted April 14, 2014

Today I opened the Richmond Times Dispatch (RTD) Monday Metro Business section and read an article titled “Website mistakes to avoid for small businesses”. It appears to have been picked up from an..

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Topics: website design, Internet Marketing, Inbound Marketing, Web Design, Website Development, Online Marketing, Digital Marketing

How to turn your website into a selling tool

Neal Lappe Neal Lappe Posted December 22, 2013

What makes a website an effective selling tool? Why do some websites perform well at generating leads while others don’t? There are many answers to these questions, and this article focuses on how..

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Topics: website design, Internet Marketing, Inbound Marketing, Website Development, Online Marketing

Website User Experience Testing - It Will Surprise You

Neal Lappe Neal Lappe Posted November 21, 2013

I've heard several instances where someone will say they've gotten compliments on their website. I'm not surprised. After all when someone asks you "what do you think about my website?", it's rare..

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Topics: website design, Web Design, Website Development, Online Marketing, Digital Marketing

Website Design – Is Beauty More than Skin-Deep?

Neal Lappe Neal Lappe Posted April 23, 2011

Money may not buy happiness, but beauty buys both money and happiness, says a study published online recently that gauged happiness and attractiveness among more than 25,000 people worldwide. This..

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Topics: website design, Internet Marketing, Web Design

A Tale of Two C’s (Conversions and Creativity)

Neal Lappe Neal Lappe Posted December 24, 2010

Having led the development of hundreds of websites, landing pages, online display ads and the like, I always find the challenge between creativity and achieving conversions to be one of the most..

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Topics: website design, Internet Marketing, google analytics, Web Design, Web Analytics

Making use of BaseCamp Time Logs for Project Analysis

Administrator Administrator Posted April 5, 2010

We use BaseCamp from 37signals for general work time tracking, including project development. Over time there can be a large amount of data accumulated, and there is a nifty way it can be..

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Topics: Web tools, website design, basecamp, Web Analytics, project analysis

Email Marketing - Improving Delivery Rates

Administrator Administrator Posted November 28, 2009

Internet marketing tactics are affected by the battle being waged between spammers and Internet Service Providers (ISPs) who are trying their best to protect their customers from a deluge of unwanted..

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Topics: website design, Internet Marketing, Web Design, Email marketing

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