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Inbound Marketing & Sales Development Inspiration

5 Ways to use LinkedIn to Increase Sales

Neal Lappe Neal Lappe Posted May 28, 2014

Social media is sales game-changer. In B2B selling, LinkedIn (LI) has emerged as a must-have. Several books have been written about using LI in your sales efforts, and it wouldn’t be difficult to..

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Topics: Social Media Richmond VA, Sales, Selling Skills, Social Technologies, Social Media, Sales Training

Thanks & Congrats to City of Richmond VA

Neal Lappe Neal Lappe Posted January 7, 2013

Today I was driving east on Midlothian Turnpike going to a meeting at GRTC headquaters on Belt Blvd. in the city's southside. Living in the Midlothian area I drove straight east. I have always..

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Topics: Social Media Richmond VA, Local SEO

Social Media – What’s This Google + Thing?

Neal Lappe Neal Lappe Posted August 15, 2011

Social media has “a new sheriff in town” called Google +. Google has gotten into the social media space in a huge way recently and in only 3 weeks has amassed about 20 million users. What is it?..

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Topics: Social Media Richmond VA, Internet Marketing, SEO, Social Technologies, Online Marketing, Social Media

Online Reputation Management – It Should be a Bigger Priority

Neal Lappe Neal Lappe Posted July 11, 2011

Companies are talking a lot about social media marketing and trying to figure out what to do. Many think having a Facebook page is the biggest priority. No doubt Facebook is important – after all..

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Topics: Social Media Richmond VA, online reputation management, Online Marketing, Social Media

Social Media Marketing – Making Daily Deals Work

Neal Lappe Neal Lappe Posted May 15, 2011

Social media marketing has so many new and emerging opportunities. One of the most popular these days are the daily deal sites - Groupon and Living Social being the most prominent. However, there are..

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Topics: Social Media Richmond VA, Internet Marketing, Social Technologies, Social Media, Digital Marketing

Search Engine Optimization or Social Media for Small Businesses

Neal Lappe Neal Lappe Posted April 1, 2011

A recent survey by American Express and SEMPO revealed that small and mid-sized businesses (SMB’s) are investing more in social media than in search engine optimization. Considering the challenges..

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Topics: Social Media Richmond VA, internet marketing richmond, Internet Marketing, SEO, Local SEO, Social Media, Digital Marketing

How Social Media Plays in the Online Shopping/Buying Process

Neal Lappe Neal Lappe Posted March 29, 2011

GroupM Search and comScore, two reliable sources of research about online buying behavior, recently released findings of a new study that focused on the impact and search and social media, and the..

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Topics: Search Engine Marketing, Social Media Richmond VA, Internet Marketing, SEO, Local SEO, Social Technologies, Social Media, Digital Marketing

What's Working in Social Media

Neal Lappe Neal Lappe Posted January 9, 2010

You know - it's all the rage...everyone is talking about social media. Everyone is getting caught up in social media - and I don't blame them because social media is bringing the world closer..

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Topics: Social Media Richmond VA, Internet Marketing, Social Media

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