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Inbound Marketing & Sales Development Inspiration

The Five Critical Elements of Effective Marketing

Neal Lappe Neal Lappe Posted October 14, 2015

 

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Topics: Persona, personas, Digital Marketing

Digital marketing and customer engagement - should your firm have a mobile app?

Neal Lappe Neal Lappe Posted September 30, 2015

There's a coolness factor for having a mobile app. After all, mobile marketing is often part of many inbound marketing plans, and apps are awesome, right? With all the hype about mobile usage and the..

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Topics: Persona, Internet Marketing, personas, Mobile, Digital Marketing

How To Develop Customer Personas

Chris Leone Chris Leone Posted June 29, 2015

If you were to put a group of marketing managers and business owners in a room and ask who could clearly define their target customers, most would raise their hand (most probably think they’re..

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Topics: how to, content marketing, Persona, personas, content strategy, planning

How To Craft a Content Strategy

Chris Leone Chris Leone Posted June 10, 2015

Content marketing without strategy is a waste of valuable time, money, and resources. This makes strategy the most important component of effective content marketing.

So what is content strategy?

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Topics: content marketing, Inbound Marketing, personas, content strategy, tips, Digital Marketing, advice

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